Google receives over 63,000 searches per second, that’s 228 million searches per hour and asn estimate of 5.6 billion searches per day. This means that almost everybody is online now, whether it’s for entertainment or information gathering, the internet is the place to be. The Philippines alone is a force to reckon with when it comes to populating the web, with more than 70 percent of Filipinos going online regularly. As a digital marketer, entrepreneur or a business owner, these numbers spell out opportunity. Not only does your business have to be online, it has to be seen online.
For this reason, SEO has become a fundamental element in business. However, many companies still do not recognize its importance. In most cases, they realize the need to apply SEO to their website when they see the lack of it affects their online presence and ultimately, sales.
What they do not know is that SEO must not be secondary in website design but rather a primary consideration in planning the layout of your website. If done right, SEO drives prospective customers to your business by ranking your site on the top positions on search engine results pages.
Building Your Website with SEO in Mind
The main goal of a website is to attract traffic and generate leads for your business. However, in order to realize those goals, you website doesn’t only have to look good, it also has to be visible to the audience that matters to your business. Nailing these two combination is the perfect recipe for a website to generate traffic and gain social media shares too.
SEO and a responsive website goes hand in hand. A website that properly integrates SEO principles allows web crawlers to read and explore its pages easily. It makes the site recognizable by the search engine and ensures the first step to the site’s online visibility.
This requires careful and strategic planning. If your website is confusing for visitors to navigate, if users find it hard to get to know your business even if they’ve set foot on your websute trust that they will immediately click away and possibly move to a competitor’s site.
Optimize Your Website as Part of a Redesign
Even with an existing website, it is not too late to integrate SEO into it. In fact, this offers the opportunity to better optimize it. You’ll know your website is calling for that much needed overhaul when it’s not generating leads as much as you expect it to. When redesigning your website, consider important factors like user experience and interface, mobile optimization, and appropriate web design principles that reflect your brand.
However, you must be careful in redesigning your site. Most businesses who overhaul their websites experience significant drops in traffic due to a number of reasons. It can be because of the sudden changes in the content or target keywords when the site is already ranking for these. In a poorly executed operation, all of the site’s ranking gains may be virtually eradicated. This is the worst-case scenario, and you do not want it to happen to your site. Prevent any mishaps by working with established digital marketing agencies, this will make sure that you’re getting the best looking design befitting your brand as well as secure and updated SEO services.
How to Incorporate SEO During Site Redesign
While you may have an idea of your site’s problematic areas as a result of various SEO training programs you may have been exposed to, it is advisable to conduct a thorough SEO audit of your website that will help you pinpoint all its strengths and weaknesses. If you’re working with a website development company, this is the first thing you need to request from them.
Check the keywords you’re tracking and look for other potential keywords that you can target and rank for. You may also want to include some relevant keywords in your URL strategically. Doing this will help boost your authority and significantly increase your click-through rate (CTR).
Make sure that your site is easy to navigate, doesn’t load too long, and is optimized for mobile use. Remember that most of the world’s internet traffic comes from mobile devices, meaning that the majority of your prospective clients are trying to find you and your content on their phones. A website optimized on the front-end will also entice visitors to stay and explore your page. Otherwise, they will immediately leave your site.
Carefully and Strategically Plan Your Success
The wonders of SEO won’t be evident overnight, but a site that’s well-thought out and well executed delivers astounding results. And since rankings and algorithms always change and develop, so should your site’s SEO strategy.
Interested in improving your online presence? Enlist our website development service in the Philippines. Contact us today!