COST-EFFECTIVE
PPC ADVERTISING

ONLINE ADVERTISING SOLUTIONS THAT PROVIDE MAXIMUM ROI FOR EVERY PENNY SPENT.

PPC ads on Google

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With years of experience in the digital marketing industry, Truelogichas an exceptional track record when it comes to PPC marketing services. Our company combines expertise with technology to provide clients a solid Pay-Per-Click strategy and ensure every solution drives results to their business. We implement the best AdWord practices that follow Google’s guidelines to get clients in front of their customers on different ad platforms.

NOT JUST ANOTHER BUSINESS

Our team of certified AdWords specialists are Google Partners, having worked on hundreds of PPC campaigns for different niches. We put our best foot forward to help businesses scale and achieve their goals.

OUR EXPERTISE, YOUR SUCCESS

Earn 50% more profit with a carefully planned paid advertisement strategy. Our research and analysis methods have made our clients’ PPC campaigns consistently successful.

We use our experience with paid advertising models and knowledge of online marketing trends to develop a customized strategy.

We will analyze your current paid advertisement strategies and improve your campaign. Our team of researchers and online marketers will research and develop the best marketing approach for your Bing and Google Ads.

WE OFFER SOLUTIONS FOR YOUR PPC CAMPAIGN.

Our PPC management service can help you avoid bounces and increase clicks from visitors, eventually leading to more revenue.

COMPETITOR ANALYSIS

Look at their strategy, see what works and see where you can gain an edge.

BIDDING RESEARCH & STRATEGY DEVELOPMENT

Get the best price on high-performing keywords.

EXTENSIVE KEYWORD RESEARCH

Find which keywords are performing well in paid ad campaigns.

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FREQUENTLY ASKED QUESTIONS

A pay-per-click (PPC) advertising campaign is a form of online paid advertising called Search Engine Marketing (SEM) that markets businesses using ads displayed on search engine results pages (SERPs). As the advertiser, you are charged by search engine companies like Google, Yahoo, or Bing only if a user clicks on your ad – hence the name, “pay per click”.  

PPC ads are keyword- and content-based, just like search engine optimization-based content. They’re also ranked according to a Google Quality Score algorithm, which measures how well your ad was written compared to other ads, and how useful it appears to be to the user making the search using your keywords (i.e., according to their search intent).

PPC advertising management campaigns depends on your marketing budget and objectives. You might be advertising a newly launched product or service or running a short-term promotion; promoting locally or globally.

Think of your PPC ad budget as a ceiling cost; your actual ad spend will depend on how many successful clicks you get on your ads. The charge per ad click depends on the cost of the keywords you are willing to pay for, called keyword bidding. Once you’ve set and exhausted your budget, your ad will stop displaying. Your ppc marketing budget can range anywhere from $100 to thousands or dollars or millions of pesos. 

Pay per click ads are search engine based, so it’s a matter of choosing which search engines target the markets you’re trying to reach. Google is the most established platform, but there are others all over the world, like Yahoo, Bing, Baidu (China), and Yandex (Russia). For the English-speaking world, Google, Bing, and Yahoo are the ones that count.

It all boils down to user intent. What is the user looking for? Is it urgent? Does your ad look like it meets their needs? If you’re what they’re looking for, yes.

It also depends on the skill of your ppc management team or ppc management company you hire to craft your copy and run your campaign. How you’ve crafted your ad copy and how visible it is matters. Just like organic (unpaid) search results, if your ad isn’t first on the top of the page, there are less chances it’ll be clicked on. So it needs to be well written using the right keywords.

The most classic search ads are classified as Text, Dynamic Search, or Call Ads.

When a user enters a search on a search engine, well-written ads that match the user’s keyword phrases will display at the top of the page, above organic results. They’re clearly indicated as an “Ad”, together with a website address or phone number, a URL link, and a short meta description.

Call ads are available on mobile phone search results. 

The next type are Shopping Ads, which appear to the right of a desktop search engine result. These are hybrid ads with a photo and copy description underneath, and the word “Sponsored” above them.

Ads can also be displayed on Google search partner websites.

Google has also just begun to roll out new search ad types on their mobile-based Discovery platform, in image or video format.

PPC ads are displayed based on user intent, which is defined by the keywords they use, so it’s an effective way of targeting users with direct intent to purchase a product or service based on what they are searching for. 

Finding the best keywords is dependent on knowing your customers and understanding the way they intend to search for you online. To find the best keywords and best ad budget campaign around them, you can use a platform like Google Keyword Planner or other mainstream keyword search platforms like Ahrefs, Semrush, or Moz Keyword Explorer.

Good PPC management campaign depends on in-house ppc experts or PPC marketing agencies, a service usually offered alongside other digital marketing services. Good campaign performance relies on keyword research, ad copy, budget management, and good landing page creation. 

If you don’t have the in-house expertise for digital advertising, talk to us.

We’ll help you set up a successful campaign. We are experts at Google Adwords management, copy creation, campaign management and evaluation.    

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