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How to Structure Content That Ranks in AI Overviews
As Google’s AI Overview reshapes the top of the SERP, content strategy is entering a new era. These zero-click summaries aim to give users fast, AI-generated answers—often without them clicking through to a website. That…
SEO Articles
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Navigating Google’s AI Overviews: Your Business Playbook
Google’s search landscape is in constant flux, and its latest seismic shift is driven by…
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Zero-Click Searches: Adapting to Changes in User Search Behavior
Remember the good old days when ranking first on Google meant getting a flood of…
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SEO vs Social Media: On Choosing the Right Digital Marketing Strategy
This is one of the most common questions marketers and business owners wrestle with. SEO…
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Truelogic Episode 96 Recap: Cebu Pacific vs. Philippine Airlines: SEO Battle of Airline Companies
Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac)…
The Truelogic DX Masterclass is a two-hour seminar that will cover the fundamentals of SEO and its practical application in today’s digital world.
PPC Articles
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Truelogic Episode 98 Recap: Winners and Losers: Google Ads Behavior
Google Ads Behavior in the Philippines Berns San Juan: Welcome to another episode of the…
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Make the Most Out of Your Paid Ad Budget
Transitioning your business to the online environment makes digital marketing crucial. It offers a cost-effective,…
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The Biggest Pay-Per-Click Advertising Trends of 2023
PPC, or pay-per-click, can increase brand awareness while generating an average ROI of 200%. Let…
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What Does Your Google Ad Quality Score Actually Mean?
What is the Google Ad Quality Score? The Google Ad Quality Score is a diagnostic…
Web Development
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Improving a Website’s User Experience Through Metrics
As the digital world becomes more widespread and competitive, a brand’s web user experience (UX)…
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Truelogic Episode 90: How Not to Mess Up Your Site’s Moving Day
Podcast Transcription Berns San Juan: Let’s talk about moving to a new website. So over…
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Truelogic Episode 88 Recap: Why Users Don’t Like Your Website?
Podcast Transcription Berns San Juan: Let’s talk about user behaviors. I wanted to give a…
Social Media
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Facebook Ads Cost in the Philippines: A Pricing Guide
Cost of Facebook Ads Right from the get-go, any digital marketer will explain that the…
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Hyper-Personalization: Delivering Tailored Experiences to Filipino Consumers
Marketing is no longer about reaching the most people—it’s about reaching the right people. Filipino…
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Truelogic Episode 95 Recap: How People Respond to Social Media Ads
Podcast Transcription Berns San Juan: Hi, and welcome to another episode of the Truelogic DX…
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Truelogic Episode 85 Recap: Social Media Trends in 2024
Podcast Transcription Berns San Juan: So the year is almost up and it’s right about…
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