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SEO In the Age of Context
In 2013, technology writers and futurist thinkers Robert Scoble and Shel Israel wrote an influential book titled The Age of
Google’s Page Experience Update of 2021: What You Need to Know
If you speak to your SEO and webmaster teams regularly, you’re aware that Google is poised to release its latest
Ad Retargeting: PPC Campaigns That Win Back Customer Attention
Not all visitors to your website end up converting into a sale. That doesn’t mean that you can’t win them
Social Audio: Fad or Future?
Brands and businesses are looking to connect to their audiences online are working hard on established platforms like Facebook, Instagram,
PPC Trends That Are Shaping 2021
The years 2020 and 2021 will be remembered by the advertising industry as a time when everyone had to think
Updates on Google My Business are Good for SEO and Social
During the pandemic, chances are, your business was being Googled to get a phone number and ring you – or
Enterprises and Social Media Customer Service: Being There for Your Customers
For years, enterprise level customer service was focused on traditional channels: in-store assistance, dial-in customer hotlines, email, and website form
Truelogic DX Recap: Enterprise Social Media – Connecting with Online Customers
In its first Truelogic DX webinar session of 2021, Truelogic General Manager Bernard San Juan met with Metrobank Vice
Effective Digital Marketing Strategies for 2021
Marketing planning for the year 2021 has sent many business owners and their companies back to the drawing board. Marketing
How to Create a Social Media Calendar
Central to planning your digital marketing content calendar for your content assets is planning your social media calendar. Social media
How to Plan a Content Calendar
Learning how to create a content calendar is essential for your company’s branding and messaging efforts. Not only does it
What is Local SEO and How Your Business Can Dominate Local Search
Owning a local business can be a challenging endeavor, especially with the sudden shift in the economy and customer behavior.
What is Guest Blogging and Why Your Business Needs It
Any digital marketer knows that blogging is now an important addition to any company’s digital marketing efforts. Aside from being
The Starter Guide to PPC Marketing
In today’s fast-paced Internet-driven world, consumers turn to search engines when seeking out information about products and services. While SEO
Truelogic DX Session 3 Recap: Kankan Ramos on Social Media During the Pandemic
As the COVID-19 pandemic continues to impact the county, more and more Filipinos are staying online to feel a
What is the Average Cost of PPC Ads Management?
“You have to spend to make money.” All businesses have taken this age-old adage to heart. While it’s neither a
12 Ecommerce Newsletter Best Practices That Work
People who sign up for your ecommerce newsletters are interested in hearing from you – so seize the opportunity. An
What is Content Marketing: A Guide For Businesses
The opportunity to expand market reach using the internet is pushing businesses to go digital. Online business registrations have been
How Digital Marketing Segmentation Redefines Your Target Audience
In traditional marketing, advertising companies often group consumers with similar buying patterns. Marketers focus on delivering the right message to
What is PPC? Learn the Basics, How it Works, and Its Many Benefits
An effective digital marketing strategy doesn’t rely on just one tactic. After all, search engine optimization isn’t the end-all-be-all solution
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