Our Blog
Client-Agency Relationships: Things That Work (and Things That Won’t)
Building a Great Client-Agency Relationship One of the biggest challenges companies encounter is getting solid proof that they’ve made a
E-commerce and its Evolution
Ecommerce refers to the buying and selling of goods or services online, including data entry and mode of payment to
A Guide to Lead Generation Strategies for 2022
There are only two ways to grow your business. The first way is to expand the amount of business you
All Eyes are on Fintech, Healthtech, and Edtech
Huge advancements in digital financial services, healthcare, and online education were an unintended consequence of the 2020-2021 pandemic. Fortunately for
Content Marketing: Look Beyond The Written Word
Content Marketing is one of the most important cornerstones of a successful digital marketing strategy. Without it, you cannot populate
Truelogic DX November 2021 Recap: Championing User Experience
Someone Has To Do The Job In Truelogic’s last DX webinar for 2021, we invited Denise Haak, President and
The Best eCommerce Platforms: An Unbiased Comparison
Value for Money Target Audience Capacity and Scalability Customer Support Shopify 4/5 stars Provides the basic functionalities you need
Customer Satisfaction: Anchored on User Experience
Ever ask a friend or member of your family to name their favorite app or website and tell you why
This November on Truelogic DX 2021: Prioritizing User Experience
The Missing Piece When your business is dependent on digital success, you’ll take as few chances as possible. But there
Website vs Facebook: Everything You Need to Know for Your Online Business
Digital marketing in the Philippines has indeed come a long way and is on an upwards trajectory. As a
Direct to Consumer Strategy: Marketplace or Own Ecommerce Shop?
Many vendors going online grapple with one big question: do they join a marketplace platform? Think Shopee, Lazada, Zalora. MerryMart
Truelogic DX Recap – Digital Partnerships: Finding the Right Ones
Digital Crossroads As host of Truelogic’s latest webinar, “Digital Partnerships: Finding The Right Ones,” Truelogic’s Managing Partner Bernard San
Business Continuity Lies in Your Agency’s Strategic Partnerships
An agency that handles everything about their operations and supports in-house is a rarity, if it even exists. Unless we’re
Social Media Lead Generation: Facebook or LinkedIn for Inbound Marketing?
Inbound marketing, the methodology, is a comprehensive strategy that covers many styles and can accommodate a broad range of interpretations. As
How Your Website Helps You Win (More) Customers
Many businesses think that a social media page is enough to drive them leads. It isn’t. A social media page
Unlocking the Potential of Social Commerce
Before the pandemic came along, do you remember scrolling through your Instagram feed, seeing something you liked, and wishing you
This October on Truelogic DX 2021: Finding the Right Digital Partners
How Digital-Ready Are You? Companies from all industries and of all sizes are making extra efforts to transition into Digital.
SEO vs Social Media: On Choosing the Right Digital Marketing Strategy
When it comes to building a digital marketing strategy for your online business, it’s not difficult to get lost in
Serving Customers in the Age of Privacy: An Update on Lost Third Party Data
One of the biggest benefits of digital marketing over the decades is the kind of market research
Brand Storytelling: Time To Tell Your Story
Many businesses have been coming online and expanding their online presence over 2020-2021. In the Philippines, the Department of Trade
How To Stretch your Digital Marketing Budget for Social Media
How much should businesses spend on social media marketing? As little or as much as you need. The range of
How To Stretch your Digital Marketing Budget for PPC Advertising
There are so many ways to put together a marketing plan and a marketing budget behind it. But what if
Dynamic Websites – Features, Benefits, and Why You Need One
Did you know that as of January 2021 there are 4.66 billion active Internet users in the world? That’s 59.5
Facebook as a Marketing Strategy: Everything You Need to Know
First off, what exactly, is Facebook Marketing? Facebook marketing is rooted in the application of various traditional and digital marketing
Truelogic DX Recap: The Digital Kickstart for Emerging Businesses
The entrepreneurial mindset is about spotting opportunities, learning from one’s mistakes, and never giving up. That’s what RJ Ledesma, co-founder
The Value of Emotional Marketing in the Digital World
We all know from experience that consumers need information and time to check a product or service before buying. But
Social Media Best Practices For The Philippines 2021
The Hootsuite and WeareSocial report for 2020 was just recently released and there’s a lot of information to take in
Social Media Lead Generation: Why It Works and Why You Should Use It
Businesses need to be Social. Hootsuite’s Global State of Digital 2021 report released in January notes that 40.4 percent of
A Guide to Email Marketing Segmentation
A Mailchimp study says the average open rate for emails across all industries is 21.33 percent. But once you get
Coming Up on Truelogic DX, September 2021 Edition: When Emerging Businesses Go Digital
With no clear end to the pandemic in sight, food entrepreneurs have had to pivot more than once to survive.
Latest News
A Guide to Lead Generation Strategies for 2022
All Eyes are on Fintech, Healthtech, and Edtech
Content Marketing: Look Beyond The Written Word
Truelogic DX November 2021 Recap: Championing User Experience
Subscribe To The Truelogic Newsletter