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Email Marketing Mistakes To Avoid
A report published in 2021 said that 99% of email users check their emails daily. Moreover, 58% of consumers check
Creating Email Marketing Campaigns
An email marketing campaign – crafted using a set of individual email messages – is geared towards achieving a specific
Truelogic DX Podcast Episode 7 Recap: New Bill Alert: Banning Surveillance Advertising Act
The United States of America has unveiled a new privacy bill that would ban targeted advertising on digital platforms by
Your Toolkit for Building a B2B Social Media Marketing Strategy that Works
When we think of developing marketing strategies, we often picture things that appeal to end users—college kids, small business owners,
Truelogic DX Podcast Ep 6: Shopee vs Lazada: Web Design Battle of E-Commerce Giants
Shopee and Lazada are now the biggest e-commerce platforms in the Philippines. The digital acceleration in the country increased exponentially
What Does Your Google Ad Quality Score Actually Mean?
What is the Google Ad Quality Score? The Google Ad Quality Score is a diagnostic tool that provides you useful
Maximizing Paid, Owned, and Earned Media to Create Your Most Powerful Digital Marketing Mix to Date
The thing about any kind of marketing campaign is that it’s double-edged. Get them right and your brand unlocks its
Truelogic DX Podcast Ep 5 Recap: Be Heard and Podcast: Amplify your Brand’s Voice
Did you know that the Philippines is ranked 6th as the fastest-growing country by podcast listening? Since the start of
Can Google Performance Max Truly Deliver Optimal Results?
Advertising has grown exponentially since the 2000s. We’ve witnessed how–from being the centerpiece of marketing–radio and television commercials were pushed
Expand Your Reach with Google Ad Extensions
So little space, so much to say. Brands’ advertising and marketing teams always have the undesirable task of maximizing the
First Impressions Last: Why Your Homepage Matters
Over the last decade, e-commerce – the transaction of goods and services online – has gained so much traction. The
What Happens When You Migrate Your Website?
Succeeding in establishing your brand’s online presence is no easy feat, but industry leaders know it doesn’t stop there. Maintaining
Truelogic DX Podcast Episode 4 Recap: White Hat vs Black Hat SEO
The goal of anyone using SEO is to ascend the search engine ranking ladder. A study revealed that 67% of
Truelogic DX Podcast Episode 3 Recap: Switching to Google Analytics 4
Universal Analytics is out, Google Analytics 4 is in. Since 2005, Google Analytics has been the gold standard for tracking
What’s in a Keyword?
It’s quite fascinating how a few words can determine the effectiveness of your website and affect your business. The typical
Having a Search-First Mindset in Business
Now that everything is online, it will benefit you greatly to build a stronger digital presence for your business. But
Getting the Most Out of Organic Social Media Posts
Social media for brands and other businesses today aren’t just platforms—they’re arenas. At least, for marketing teams and advertisers, they
Truelogic DX Podcast Episode 2 Recap: Developing Strategy for Digital Channels
How powerful is your digital strategy? Great digital marketing doesn’t happen with luck. It happens with the help of a
Truelogic DX Podcast Episode 1 Recap: Learning the Fundamentals of Digital Marketing
As the Internet becomes an integral part of our lives, the importance of digital marketing is getting crystal clear. Right
MARKETING LEADERS, DO YOU HAVE A DIGITAL MINDSET?
The digital mindset is about recognizing the power of technology to transform any industry – retail, healthcare, education, and food,
How to combine aesthetics and user experience for the best website for customers
The need to marry beauty with function hit an all-time high with the rise of e-commerce and at-home shopping brought
How well has your brand kept up with the latest website trends and tech?
A well-designed website is every brand’s chance to make a great first impression. In a few clicks or taps, customers
What Are The Best Digital Marketing ROI Tools for Business?
Measuring the return on investment (ROI) is an issue for many businesses pouring funds to support their digital marketing endeavors.
The Latest in Digital: 2022 Global and SEA Reports
Take a moment and think about yourself from 10 years ago. You probably wouldn’t recognize yourself, not in looks, preferences,
Digital Transformation Leads to Investing on Social Media and Quality Content
Social media has ultimately become the new playground that reaches all demographic segments. It has changed the way businesses find
8 Proven Strategies for Increasing Online Lead Generation
Good lead generation is at the heart of successful marketing campaigns. With most brands shifting their business to cater to
Building Digital Relationships
Customers once flocked to brands whose in-person stores had the biggest floorspace, jazziest displays, and most abundant physical advertising materials.
8 Ways to Improve Your SEO Rankings in 2022
Billions of online searches for products and services are made on a daily. So how do you make sure that
Why Have You Not Integrated Your SEO and PPC Campaigns?
Taking a brand’s online presence to new heights requires business owners to understand two key components of digital marketing: search
There’s 200 Google Ranking Factors And 10 To Remember
There are over 200 Google ranking factors and this can be accounted to Google being the most popular search engine
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