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Truelogic Episode 20 Recap: How does B2B Digital Marketing Work?
The digital age has changed the way marketers communicate with and sell to B2B audiences. It does not only demand
Truelogic Episode 19 Recap: Enterprise SEO vs Small Business SEO
For any small or large-sized business, SEO is an aspect of marketing that simply cannot be ignored. Whether you are
Truelogic Episodes 17-18 Recap: The Ultimate Guide for SEO Beginners
Search remains the number one traffic source to websites, beating social media by more than 300%. According to HubSpot, 75%
Google Search and State of SEO in the Philippines 2022
This article is the second in a series about the Philippine Digital Marketing Economy 2022. Read the first part here.
Adopting an Agile Mindset in Content Development
Agile content development is proving that it is not just a buzzword. Marketers who are using agile content marketing intentionally
Truelogic Episode 16 Recap: Boost your SEO with Content Gap Analysis
If you see multiple competitors ranking for a keyword or topic, ask yourself why you aren’t. Unless the content is
The Philippine Digital Marketing Economy 2022
When the pandemic struck in 2020, we saw some of the most useful digital marketing trends that changed the online
Truelogic Episode 15 Recap: Content Marketing 101
Content marketing can help you attract leads, win more sales, and grow your business. At least 47% of buyers view
Facebook Ads Cost in the Philippines: A Pricing Guide
Cost of Facebook Ads Right from the get-go, any digital marketer will explain that the cost of producing Facebook Ads
Truelogic Episode 14 Recap: Building the Best Google AdWords Campaign for your Brand
Google AdWords is one of the best ways to generate traffic for your business online. With most things being sold
Facebook Advertising: The Ultimate Guide
What is Facebook Advertising? Facebook advertising is a form of online marketing that allows businesses and organizations to promote their
Truelogic Episode 13 Recap: Google Ads Implements Three-Strike Policy
Three strikes and you’re out! In September 2021, Google Ads began testing its three-strikes pilot program for accounts that repeatedly
Truelogic Episode 12 Recap: SEO Wars: Uniqlo vs Bench
Uniqlo and Bench are now the most popular fashion retail brands in the Philippines. According to Semrush, Uniqlo has almost
Why Online Brands Can’t Live Without SEO
Search engine optimization—or simply, SEO—is arguably the online business’ most multi-use tool in its digital marketing chest. In recent years,
Truelogic Episode 11 Recap: Social Media Trends to Watch in 2022
Today’s average daily time spent using social media is 2 hours and 27 minutes. As digital marketers, it is crucial
Perfect Fit: Why Personalization Is So Important
Have you ever purchased something on an e-commerce website and next time you log onto that same site, receive suggestions
Most Popular Marketing Video Formats in 2022
It’s impossible to imagine the Internet without video content playing an integral role in the browsing experience. Everything from influencer
Social Media Management: How Has The Game Changed?
“Social media isn’t just a means for people to stay connected despite being physically apart. Neither is it just a
Turning Negative Reviews Into One of Your Best Marketing Tools
Price, quality, accessibility, and variety—this is the traditional marketing mix all brands aspire to get right to attract the right
Truelogic DX Podcast Episode 10: Building Your Brand’s Online Reputation Part II
How can you ensure a positive reputation online? Every time a negative review pops up on Google searches, you have
In So Many Words: Does Content Length Really Matter?
Marketing revolves around discovering and meeting your customers’ needs. If you are able to do this, you, as a business
Truelogic DX Podcast Episode 9: Building Your Brand’s Online Reputation
Reputation matters. Becoming a well-known and established brand requires a solid reputation. Nearly 3 out of 4 consumers trust a
Content Marketing Strategy and The Common Issues Marketers Face
Going digital with your marketing has been proven to be beneficial to many brands and businesses as it becomes easier
Creating Email Marketing Campaigns
An email marketing campaign – crafted using a set of individual email messages – is geared towards achieving a specific
Truelogic Episode 8 Recap: Building a Good Client- Agency Relationship
The ability to build and nurture high-quality client-agency relationships is one of the most significant factors contributing to the long-term
Email Marketing Mistakes To Avoid
A report published in 2021 said that 99% of email users check their emails daily. Moreover, 58% of consumers check
Your Toolkit for Building a B2B Social Media Marketing Strategy that Works
When we think of developing marketing strategies, we often picture things that appeal to end users—college kids, small business owners,
Truelogic DX Podcast Episode 7 Recap: New Bill Alert: Banning Surveillance Advertising Act
The United States of America has unveiled a new privacy bill that would ban targeted advertising on digital platforms by
Truelogic DX Podcast Ep 6: Shopee vs Lazada: Web Design Battle of E-Commerce Giants
Shopee and Lazada are now the biggest e-commerce platforms in the Philippines. The digital acceleration in the country increased exponentially
What Does Your Google Ad Quality Score Actually Mean?
What is the Google Ad Quality Score? The Google Ad Quality Score is a diagnostic tool that provides you useful
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Google Search and State of SEO in the Philippines 2022
Adopting an Agile Mindset in Content Development
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