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Twitter Briefly Tests Analytics Feature

Good news for Twitter users who are looking to measure the activity you are generating on social media more accurately: Analytics is coming your way. Yesterday, the social networking site did a test-run of their built-in analytics feature on their advertising page. They have since taken down the Analytics section, but according to Twitter, they are pleased with the results, and they are deciding what to do next

A representative from Twitter told Mashable that they have been “experimenting giving the analytics feature to [small] groups of users outside our advertising clients. We’ve been happy with the response thus far, and will determine next steps after the conclusion of these tests.”

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