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The Value of Emotional Marketing in the Digital World
Truelogic Takeaways The Power of Emotion in Every Decision If you’ve ever wondered why rational consumers make impulse buys or why certain ads stick, it’s because 70% of purchase decisions are driven by emotion, not…
Featured Posts
SEO Articles
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Navigating Google’s AI Overviews: Your Business Playbook
Google’s search landscape is in constant flux, and its latest seismic shift is driven by…
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Zero-Click Searches: Adapting to Changes in User Search Behavior
Remember the good old days when ranking first on Google meant getting a flood of…
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SEO vs Social Media: On Choosing the Right Digital Marketing Strategy
This is one of the most common questions marketers and business owners wrestle with. SEO…
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Truelogic Episode 96 Recap: Cebu Pacific vs. Philippine Airlines: SEO Battle of Airline Companies
Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac)…
The Truelogic DX Masterclass is a two-hour seminar that will cover the fundamentals of SEO and its practical application in today’s digital world.
PPC Articles
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Truelogic Episode 98 Recap: Winners and Losers: Google Ads Behavior
Google Ads Behavior in the Philippines Berns San Juan: Welcome to another episode of the…
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Make the Most Out of Your Paid Ad Budget
Transitioning your business to the online environment makes digital marketing crucial. It offers a cost-effective,…
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The Biggest Pay-Per-Click Advertising Trends of 2023
PPC, or pay-per-click, can increase brand awareness while generating an average ROI of 200%. Let…
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What Does Your Google Ad Quality Score Actually Mean?
What is the Google Ad Quality Score? The Google Ad Quality Score is a diagnostic…
Web Development
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Don’t Let a Slow Website Kill Your Business: Top 10 Tips to Speed Up Your Site
In a world where attention spans shrink by the second, your website has about two…
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Improving a Website’s User Experience Through Metrics
As the digital world becomes more widespread and competitive, a brand’s web user experience (UX)…
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Truelogic Episode 90: How Not to Mess Up Your Site’s Moving Day
Podcast Transcription Berns San Juan: Let’s talk about moving to a new website. So over…
Social Media
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Facebook Ads Cost in the Philippines: A Pricing Guide
Truelogic Takeaways: Cost-per-click (CPC) for Facebook Ads typically ranges from ₱1–₱5 in the Philippines, or…
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Hyper-Personalization: Delivering Tailored Experiences to Filipino Consumers
Marketing is no longer about reaching the most people—it’s about reaching the right people. Filipino…
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Truelogic Episode 95 Recap: How People Respond to Social Media Ads
Podcast Transcription Berns San Juan: Hi, and welcome to another episode of the Truelogic DX…
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Truelogic Episode 85 Recap: Social Media Trends in 2024
Podcast Transcription Berns San Juan: So the year is almost up and it’s right about…
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