2017 was marked by change across different industries around the world, one of which was the “retailpocalypse” in the U.S., supposedly brought about by the continued rise of e-commerce. Retail analysts argued that while e-commerce had indeed greatly changed the landscape of retail, it wasn’t the giant-killer that news reports made it out to be. Instead, analysts argued that the fallout was felt mainly by businesses that did not evolve their services to include digital solutions. The companies that did not adapt to the changes suffered massive revenue losses.
This retail phenomenon was quickly studied by experts in different industries. From real estate and banks, to construction and manufacturing, major industries are now coming to the same conclusion: Digital marketing is the standard of the future.
Digital Marketing and SEO: What It Means
Digital marketing as a discipline comprises multiple aspects: from SEO and social media marketing, to content marketing, email marketing, and many other possible deployments. Applying all these in a coordinated fashion helps businesses build a strong online presence. In the Philippines, SEO is one of the most offered digital marketing services.
SEO is writing content for your website with the right keywords and links to relevant pages, so you’ll be visible to potential customers when they search online. Studies show that websites with well-written and relevant content are likely to rank higher on search engine results pages (SERPS). You’ll hear the same thing in SEO seminars that advocate this as well. This, in turn, translates into increased web traffic, which usually boosts visitor conversion and revenues for a business.
Leading users to your website also enables you to expand your brand reach and create more brand loyalty. The goal, of course, is to create good content that is optimized for search engines and effectively informs the consumer about your products and services. Think of it this way: if your website engages a customer and gives them the answer they’re looking for, they are less likely to go to your competitor.
Digital Marketing Dominance
A recent study shows that websites on the first page of search results receive 33% more web traffic. 81% of consumers use the internet, specifically searching on Google, to research a company and its products or services before buying and trusting a brand.
Marketing primarily through digital media became a necessity in the early 2000s with the advent of smartphones and tablets. With high-speed internet becoming available to most people, consumers of every industry and socio-economic group are now focusing their attention and buying power on internet-based marketing.
As 2017 draws to a close, digital marketing is showing no signs of slowing down. In fact, experts agree that 2018 will see newer and more creative marketing campaigns throughout digital media.
How Will It Help Businesses in the Philippines?
Digital media is fast becoming the new marketing norm for most industries around the world, but many companies in the Philippines are still lagging behind. This is because a surprising number of businesses in the country are still uninformed about digital marketing.
Employing digital marketing tactics in the Philippines offers companies a distinct advantage.
Companies that deploy SEO techniques in the Philippines have typically seen more success, compared with companies that do not utilize such services. With broadband internet access and several apps to help them find their desired product or service, Filipino consumers are starting to rely heavily on digital media. Therefore, companies must evolve their campaigns to shift to a more digital means of communicating with their target market.
Employing digital marketing tactics in the Philippines offers companies a distinct advantage, primarily because Filipinos are now among the most internet-savvy people on the planet, with a reported 60 million internet users in 2017. This number is only set to increase in 2018.
Secondly, because only a handful of companies are employing digital marketing, targeting Google search results provides your company a leg up over the competition. With your company dominating the top position of search results, you have more opportunities of drawing in consumers.
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