SEO has become an indispensable tool for businesses looking to boost their brand visibility online. It is likely to remain an integral component of digital marketing, with the impact of online search on the modern consumers’ buying journey.
It is no surprise that businesses of all sizes and across all industries are embracing SEO. In the Philippines, SEO is becoming a must-have marketing strategy for businesses, along with social media and digital media marketing.
But before you can get to the process of implementing SEO as part of your digital marketing strategy, you have to decide if you want to do it yourself, organize an in-house team, or hire an SEO services agency. Making this decision is, in itself, a difficult task.
The Same, Old Question: In-house Team or Outsourcing SEO?
Small businesses with limited marketing budgets are likely to face the dilemma of deciding whether to do SEO in-house or hire an external source. To determine which path is the right one, weigh the pros and cons and think long-term.
Most small businesses choose to do digital marketing on their own, or they aren’t interested in implementing SEO as a part of their digital marketing strategy. The reluctance to rely on a service has a lot to do with cost. But, would you take the risk of implementing a digital marketing strategy that might not work versus a tried and tested methodology from the experts?
SEO takes plenty of time and effort for it to yield reliable and consistent results. There are several elements to keep track of and master – from search algorithm updates to ranking factors. And doing it yourself or hiring and training an in-house team can easily divert your focus from what matters most: taking care of your customers and growing your business.
You’re Making the Smart Choice by Outsourcing
If you outsource your SEO, you can have peace of mind that your company’s digital marketing efforts are in the hands of the experts.
Before you argue, let us explain why we think this is a smart choice.
When doing SEO, you need to conduct keyword research and planning, as well as content development, link building, and technical optimization. On top of that, consistent auditing is important to know if your website is up to speed. Do you have the time to do all these? Even if you do, your time can be better spent at getting more customers for your business.
If you outsource your SEO, you can have peace of mind that your company’s digital marketing efforts are in the hands of the experts. They have the people who can do it, they have the technology and methodology, and most importantly, they know how it’s done right.
Your Outsourcing SEO Checklist
The number of agencies and consultants offering SEO services in the Philippines has steadily increased. With so many agencies competing to get your attention, it has become a challenge to choose the right provider for your business.
That’s why we created this outsource SEO checklist to make it easier for your business to hire the right SEO provider.
1. Find the “proof in the pudding”.
One of the best ways to judge the quality of an agency’s SEO services is by looking at their experience and results. The trick is to look at their rankings on search engine results pages (SERPs).
If the agency appears on the first few positions of local and organic search results, chances are high that their strategies are effective. If they managed to get their own business to rank high on search results, then the power of their methodology is clear.
2. Look for references and testimonials.
A good SEO agency knows the value of building its clients’ trust. Having references and testimonials, as well as whitepapers and case studies ready to inform their clients’ decision is always a good sign. Agencies that don’t bother to provide evidence of their work obviously have something to hide.
3. Conduct a thorough background check.
Meticulous research and persistent inquiry are necessary to ensure that an outsourcing company can be trusted. Go over the provider’s website, reach out to them, and look for reviews across user-generated review sites and social media. If they have provided references or a portfolio of their previous work, find a way to get in touch with these companies and ask for their insights.
4. Scrutinize the claims.
Small businesses tend to have limited knowledge about the SEO process, which makes them vulnerable to lofty promises made by black hat SEO providers. To know if a provider is giving false guarantees, review the timeline. If they claim to boost your rankings in as little as a day to a few weeks, turn down the offer and keep searching.
5. Check and compare the pricing.
Among other outbound and inbound marketing services, SEO is one of the least expensive. Some providers, however, reel businesses in by offering affordable packages.
We understand that, with your small marketing budget, it can be hard to turn your back on what seems like a good deal. But if the provider can’t provide a detailed breakdown of where your money will go, consider it a red flag. Choose a company that can tell you exactly how every cent of your SEO budget will be spent.
6. Full-service and long-term.
Look for these key phrases when selecting a third-party provider. There’s no shortcut to improving your rankings on SERPs. With organic search efforts, every good result is earned through natural means. There is no substitute for great content.
If a provider claims it can cheat or spam its way through a search engine’s highly sophisticated algorithm to boost your website’s authority and relevance, the deal will likely come with a sting in the tail. Choose an agency that can disclose the slow and tedious aspects of SEO; an effective SEO campaign takes time.
7. Stay current with trends.
SEO is constantly changing, and Google updates its algorithm several times in a month. The real SEO experts crave the challenge of deciphering these changes and algorithms. If the provider is not up-to-date on the latest developments and new tools, run for the hills and never look back.
[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]The real SEO experts crave the challenge of deciphering these changes and algorithms.[/perfectpullquote]
It is understandable for entrepreneurs who want rapid growth for their business to fall prey to black hat SEO schemes. But don’t be blinded by the promise of achieving first-page rankings overnight. As with every business operation, nothing good comes out of rushing an online marketing process. Spend your budget wisely and get real, long-term results by choosing a reputable SEO outsourcing provider.
If you’re ready to reap the maximum benefits of SEO, just give us a call.