Social media has become a part of the Filipino lifestyle. In fact, the number of active social media users in the Philippines increased by 25%, with users spending a daily average of 4.17 hours on various online platforms. True to the statistics, the Philippines is the “most social nation” in the world.
When Facebook reached the Asia Pacific, Filipinos were quick to create their own accounts, find people they know, and grow their friends list. And with apps, games, and everything Facebook keeps adding to their site, Filipinos became more enamored with using it as a means to connect. It doesn’t stop with Facebook, though. Twitter, Instagram, and Snapchat also became a favorite social escape of many.
Knowing that a portion of their target audience is likely on these social sites, what would any smart business owner do? The answer is pretty obvious – to be on these social channels.
Social Media as an Asset for Local Businesses
The boom of social media in the Philippines has greatly helped local businesses from all kinds of industries. Free and user-friendly, channels like Facebook and Twitter allow startups to create profiles that put them in front of their audience. If you’re not on social, you’re losing a valuable digital asset for your business.
With social media, you can:
Build customer relationships
It’s difficult to sell a product or service, especially if you don’t know how to reach your audience. Big brands have the budget to spend on billboards and TV ads; small businesses don’t often have the same luxury. Social media marketing, however, can help you reach your audience in an instant and provide measurable results. Facebook Insights and Twitter Analytics offer social media metrics that digital marketing agencies use to show proof of performance for online campaigns of businesses.
Increase sales and ROI
Thousands of businesses open in the Philippines each year. Competition gets tougher, and businesses try to get ahead of their competitors online. How do you go head-to-head with other businesses then?
A social media marketing strategy allows you to take part—and succeed—in the digital battle. Relevant and engaging social media posts can boost your business’ online presence, ultimately leading to brand awareness and sales. The investment you put in social media services can lead your business to success.
Set your business apart
91% of brands worldwide own and maintain two or more social media channels. If you aren’t part of this demographic, you’re definitely missing the chance to stand out. Apart from enhancing customer engagement, social media marketing is a great way to showcase your creativity, personality, and brand image. Want to incorporate humor in your marketing campaign? Post informative graphics that appeal to your audience. Do you want to educate but also sell? Social media can help you with that, as well. It’s a great way to attract your target audience without having to spend so much.
If you’re one of the many businesses with an SEO strategy, you need social media marketing to support your campaign. Search engines like Google pay attention to sites that bring in traffic, and optimizing your social profiles allow you to appear when customers search for your brand.
Best Social Media Marketing Practices
If you don’t have a clear strategy in place, social media can be a liability as much as it can be an asset to your business. A poor strategy can ruin your credibility. The worst thing? Everyone who comes across your brand on any social media site can see it. This is one of the major reasons you have to leave the work to social media marketing experts who know how to propel your business to its digital success.
From planning to implementation, TrueLogic aims to deliver unique and effective results to small and medium-sized businesses in the Philippines. Here are some techniques we use (and you should take note of) to create a relevant and powerful social media campaign:
- Focus on the audience, not on the channel. Before developing a social media marketing strategy, the first thing to consider is your audience. Who are you trying to target? What are their interests and needs? All of these must come first. Social media channels are only second to any digital campaign.
- Be human. Talk to your customers as if they are your friends. Don’t be robotic and remember to keep a human element across all content. Customers want to engage with real people and not on tools that send automated messages.
- Deal with negative feedback like a pro. One of the most important parts of a social media strategy is reputation management. Many social media marketing companies discount the importance of maintaining a good reputation online. When someone posts negative things about your business, don’t respond like an angry grade-schooler. Don’t feed trolls and always be honest about your brand. Honesty and modesty are the best elements of a personalized strategy.
Don’t worry—social media won’t lose its shine anytime soon. As long as Facebook, Instagram, Twitter and other channels serve their purpose, millions of consumers will remain loyal to these platforms. Take advantage of this. Remember that your role as an entrepreneur is to sell where your market is.
Need help with your social media strategy? Talk to us, and we’ll show you how it’s done.