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BERNARD SAN JUAN III
Digital Marketing
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The Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, enhance your digital marketing skills and to take your business to the next level.
Powered by Podmachine, Truelogic DX’s The Podcast Edition is your go-to audio show of information and inspiration when you want to learn how to grow your brand online.
Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques to give your digital marketing the edge.
Episode Show Notes
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EP. 1 - The Fundamentals of Digital Marketing
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EP. 2 - Developing Strategy for Digital Channels
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EP. 3 - GA4: The New Kid in Town
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EP. 4 - White Hat vs Black Hat SEO: How to be a Search Engine Hero
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EP. 5 - Shopee vs Lazada: Web Design Battle of E-Commerce Giants
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EP. 6 - New Bill Alert: Banning Surveillance Advertising Act
Truelogic DX Webinar
Launched in 2020, Truelogic DX’s live webinar program observes and captures Big Picture insights into the Philippine digital landscape as they happen.
We invite experts and colleagues from brands and agencies to speak about the aspects of digital marketing transformation. We aim to give you both sides of the story- and we help you shape or reshape your marketing plans for the future.
Previously On Truelogic DX
- November
You're Not the Customer: Championing user experience
- October
Digital Partnerships: Finding the Right ones
- September
The Digital Kickstart for Emerging Businesses
Enterprising food businesses have pivoted by going online in order to survive. As we inch our way back to a New Normal, what's next for them? The Hybrid Cloud Kitchen model.
- July
Fashioning the Retail Omnichannel Experience
- July
A Look Into influencer Marketing
Finding the right people to promote your brand is often just as important as crafting the right message. But how do you find the right influencers to endorse your brand's products and services? And how can you ensure your partnership is effective and measurable against specific marketing goals?
- May
Meet Your "Always On" Customer
Consumer habits have changed drastically since the start of the pandemic, so brands now wonder when consumers are ready to make a purchase. But consider this: if your customer is always online, maybe they're always ready to buy.
- April
Paid Digital Essentials
Many aspects of today’s paid media campaigns deserve a second look: buyer personas; deploying tactical campaigns while keeping the funnel open; and crafting stronger, more effective messaging.
- March
Social Media for enterprises
Watch our seminar on Social Media for Enterprises and learn more about nurturing customer growth, achieving better customer retention, and optimizing on-brand communication across various digital channels.
- December
Your Brand and Digital In 2021
What should your brand do to capture new customers in 2021? Truelogic founder Itamar Gero suggests the first thing is to do is accept your customers have changed, probably forever - and strengthen your focus on digitization, user experience, and analytics.
- November
How to Optimize Social Media to Reach Your Market
Kankan Ramos, Managing Partner of InvictusPH, emphasizes how brands can reach out differently to customers in these complicated times. The keys to this process: agile thinking, empathy, and focusing on your customers, not on yourself.
- October
Digital Transformation
Pioneer logistics company LBC Express had been in the process of implementing digital transformation when the government announced the lockdown. Hear Javy Mantecon, LBC CMO for Global Marketing, share insights on how COVID-19 became the ultimate test of fire for a company in the midst of digitizing the business.
- September
Digital Experience
Listen to Donald Lim, COO of DITO CME, discuss how COVID-19 is challenging businesses to “master the business pivot” - and provide sensible digital marketing advice for industries in various segments.