Month: May 2015

The Usefulness of an Effective Social Media Calendar

Anyone who’s ever worked on an online platform before will have heard of a social calendar at least once in their career. Chances are, only a few will have the experience in creating one of their own. A social calendar is a tool that can potentially change how online marketers improve their business if used …

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‘TrueView for Shopping’ Brings Google Shopping Ads to YouTube

Shopping for items you see in video ads will soon be more convenient, as Google’s shopping ads are coming to YouTube.   A New Way to Promote Products with Videos The search giant’s very successful product listing ad format will come to the popular video hosting site through the “TrueView for shopping” feature. This is …

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Facebook’s “Instant Articles”: Threat or Opportunity?

Social media giant Facebook officially launched “Instant Articles” last week—a move that allows them to host third-party content on the site. The new feature promises an improved experience for users and a chance for publishers to improve readership. Facebook explains: “As more people get their news on mobile devices, we want to make the experience …

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5 Ways to Boost Your Email Open Rates Immediately

Email remains one of the most valuable tools in the digital marketer’s arsenal, and for good reason. It features one of the best ROIs of any channel, while simultaneously having an extremely low barrier to entry. Nonetheless, many brands still struggle with low open rates, and see lackluster results. What can they do? With dozens …

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Google Dominates Again as World’s Top Media Owner

We rely on the Internet for a lot of things, and a recent report highlighted this dependence on web search by ranking the world’s top 30 media businesses—with Google claiming the top spot yet again.   Winning the Ad Market Google increased its dominance in global advertising revenues, way ahead of its nearest competitor, Disney. …

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Health, Fitness, Safety, and Nutrition: A Day of Health & Wellness at TrueLogic

There were no shortage of freebies, massage sessions, and happy faces at Penthouse 2, JAKA building last April 30, as the TrueLogic family celebrated A Day of Health & Wellness—an event filled with health booths, fitness demos, and nutrition seminars.   Health and Wellness Fair TrueLogic collaborated with some of the most well known names …

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Fight of the Century: The Digital Footprint of Pacquiao v. Mayweather

After all the punches, cheers and jeers, and 12 rounds of championship boxing, the much-awaited Fight of the Century between Floyd “Money” Mayweather and Manny “PacMan” Pacquiao ended with Mayweather’s hands raised and his winning streak untarnished.   Tale of the Tape Much like the CompuBox statistics that tell us the punch rate and accuracy …

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