Month: October 2016

A Game of Links: A Strong Online Presence Starts with a Great Strategy

Link building is the backbone of your marketing strategy. Whether it be interlinking between your web pages or authoritative links pointing to your website. Without quality links, it’s hard to build your authority. Yes, Google will tell you link building should not be the focus of your campaign, but Google’s own Matt Cutts, Gary Illyes, …

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Changes in the Social Media Landscape: Are You Updating Your Strategies?

Social media channels are the big cheese perhaps right next to an even bigger cheese (Google) when it comes to online presence. Don’t believe it? Consider the chart from Statista below. Approximately 1.6 billion users are already on Facebook, and if you don’t want to miss out on this huge opportunity for your business, your …

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